Conjoint‐based preferential segmentation in the design of a new financial service
- 1 June 1996
- journal article
- Published by Emerald in International Journal of Bank Marketing
- Vol. 14 (3), 30-32
- https://doi.org/10.1108/02652329610113153
Abstract
Presents a conjoint‐based method of preferential segmentation. It outperforms other techniques in that it provides a higher level of intra‐group homogeneity as far as the most preferred product/service design is concerned, and its interpretation is more straightforward. Illustrates the method by way of an application in the design of a new financial service.Keywords
This publication has 22 references indexed in Scilit:
- Credit Card Development Strategies for the Youth MarketInternational Journal of Bank Marketing, 1994
- Product Design Strategies for Target‐Market PositioningJournal of Product Innovation Management, 1991
- Product design strategies for target-market positioningJournal of Product Innovation Management, 1991
- Using Conjoint Analysis to Design Financial ServicesInternational Journal of Bank Marketing, 1990
- Commercial Use of Conjoint Analysis: An UpdateJournal of Marketing, 1989
- Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster AnalysisJournal of Marketing Research, 1985
- An Approach to Normative SegmentationJournal of Marketing Research, 1978
- Robustness of Conjoint Analysis: Some Monte Carlo ResultsJournal of Marketing Research, 1978
- Consumer Preferences for Alternative Retail Credit Terms: A Concept Test of the Effects of Consumer LegislationJournal of Marketing Research, 1974
- Conjoint Measurement for Quantifying Judgmental DataJournal of Marketing Research, 1971