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Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis
Home
Publications
Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis
Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis
MH
Michael R. Hagerty
Michael R. Hagerty
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1 May 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(2)
,
168
https://doi.org/10.2307/3151362
Abstract
No abstract available
Cited by 61 articles