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Conjoint Measurement for Quantifying Judgmental Data
Home
Publications
Conjoint Measurement for Quantifying Judgmental Data
Conjoint Measurement for Quantifying Judgmental Data
PG
Paul E. Green
Paul E. Green
VR
Vithala R. Rao
Vithala R. Rao
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1 August 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(3)
,
355
https://doi.org/10.2307/3149575
Abstract
No abstract available
Cited by 590 articles