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An Approach to Normative Segmentation
Home
Publications
An Approach to Normative Segmentation
An Approach to Normative Segmentation
VM
Vijay Mahajan
Vijay Mahajan
AJ
Arun K. Jain
Arun K. Jain
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1 August 1978
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 15
(3)
,
338
https://doi.org/10.2307/3150581
Abstract
No abstract available
Cited by 39 articles