Marketing Journal Coauthorship: Is it a Hit or a Miss with Coauthors?
- 1 August 1995
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 17 (2), 45-58
- https://doi.org/10.1177/027347539501700206
Abstract
Coauthorship in major marketing journals has increased since the 1960s. A survey of recent coauthors indicates the primary reasons for this increase were to improve the quality of the paper by combining complementary skills. Writing activities were the most critical factors in collaborative work. Quality of contribution outweighed quantity of effort.Keywords
This publication has 16 references indexed in Scilit:
- "ONLY IF I'M FIRST AUTHOR": CONFLICT OVER CREDIT IN MANAGEMENT SCHOLARSHIP.The Academy of Management Journal, 1994
- Women Marketing Educators: Interests, Productivity and SatisfactionsJournal of Marketing Education, 1990
- What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and ServiceJournal of Marketing Education, 1989
- Publication in Major Marketing Journals: 1960-1986Journal of Marketing Education, 1988
- The Rising Incidence of Co-authorship in Economics: Further EvidenceThe Review of Economics and Statistics, 1988
- Marketing journal hierarchies: Faculty perceptions, 1986-87Journal of the Academy of Marketing Science, 1987
- Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-1984Journal of Marketing Education, 1985
- Analysis of Authorship in the Journal of Marketing 1960-1981Journal of Marketing Education, 1983
- Evaluating Journal Publications of Marketing Professors: A Second LookJournal of Marketing Education, 1983
- Ethical issues and the assignment of publication credit.American Psychologist, 1981