Women Marketing Educators: Interests, Productivity and Satisfactions
- 1 April 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 12 (1), 1-10
- https://doi.org/10.1177/027347539001200101
Abstract
The purpose of this study was to describe female marketing educators and to measure their satisfaction with the profession. Survey results show the work styles of women educators differ depending on educational preparation: women with doctoral degrees were more research-oriented and women with master's degrees were more teaching-oriented. Both groups were generally satisfied with the profession.Keywords
This publication has 3 references indexed in Scilit:
- Women and Marketing Education: Bridging the GapJournal of Marketing Education, 1987
- Social‐Psychological Issues in Sex DiscriminationJournal of Social Issues, 1985
- Untenured and Tenuous: The Status of Women FacultyThe Annals of the American Academy of Political and Social Science, 1980