Analysis of Authorship in the Journal of Marketing 1960-1981
- 1 December 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (3), 53-57
- https://doi.org/10.1177/027347538300500311
Abstract
This article analyzes the authorship of articles published in the Journal of Marketing between 1960 and 1981. Comparisons are made by author, academic rank, institution and by occupation. Based on these findings, suggestions are made for creating an atmosphere that encourages a greater lifetime involvement in research.Keywords
This publication has 2 references indexed in Scilit:
- Careers and Noncommunication: The Case of Academic and Applied Marketing ResearchJournal of Marketing Research, 1976
- Institutional Contributions to Scholarly Journals of BusinessThe Journal of Business, 1974