Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance
- 26 May 2011
- journal article
- research article
- Published by Wiley in International Journal of Consumer Studies
- Vol. 36 (3), 275-281
- https://doi.org/10.1111/j.1470-6431.2011.00999.x
Abstract
No abstract availableKeywords
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