A conceptual approach to classifying sports fans
- 1 December 1999
- journal article
- Published by Emerald in Journal of Services Marketing
- Vol. 13 (6), 439-452
- https://doi.org/10.1108/08876049910298720
Abstract
Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. The usefulness of the typology is demonstrated by offering specific segmentation strategies for each classification. Finally, directions for future research are presented.Keywords
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