The C-OAR-SE procedure for scale development in marketing
Top Cited Papers
- 31 December 2002
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 19 (4), 305-335
- https://doi.org/10.1016/s0167-8116(02)00097-6
Abstract
No abstract availableKeywords
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