An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
- 12 October 2007
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Financial Services Marketing
- Vol. 12 (2), 115-131
- https://doi.org/10.1057/palgrave.fsm.4760066
Abstract
No abstract availableKeywords
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