Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services
- 30 November 1991
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 8 (4), 329-349
- https://doi.org/10.1016/0167-8116(91)90030-b
Abstract
No abstract availableThis publication has 15 references indexed in Scilit:
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