Retail Financial Services Segmentation
- 28 July 1992
- journal article
- research article
- Published by Taylor & Francis Ltd in The Service Industries Journal
- Vol. 12 (3), 368-383
- https://doi.org/10.1080/02642069200000045
Abstract
In the light of the increasing importance of market segmentation in the retail financial services industry, this article reviews past research in the area. The article argues the need for research to move forward rather than repeat the kind of studies now being carried out by companies. The way in which academic research might provide a methodological model is discussed and areas for the future development of segmentation research are suggested.Keywords
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