Ad Lib: When Customers Create the Ad
- 1 July 2008
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 50 (4), 6-30
- https://doi.org/10.2307/41166454
Abstract
No abstract availableThis publication has 22 references indexed in Scilit:
- Vigilante Marketing and Consumer-Created CommunicationsJournal of Advertising, 2007
- The relative incidence of positive and negative word of mouth: A multi-category studyInternational Journal of Research in Marketing, 2007
- Measuring the value of electronic word of mouth and its impact in consumer communitiesJournal of Interactive Marketing, 2007
- Antecedents and purchase consequences of customer participation in small group brand communitiesInternational Journal of Research in Marketing, 2006
- Designing the Solution: The Impact of Constraints on Consumers’ CreativityJournal of Consumer Research, 2005
- The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here?Journal of Management, 2004
- Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving ContextJournal of Consumer Research, 2004
- Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response AnalysesJournal of Consumer Research, 1999
- Motivation and creativity: Effects of motivational orientation on creative writers.Journal of Personality and Social Psychology, 1985
- Innovativeness, Novelty Seeking, and Consumer CreativityJournal of Consumer Research, 1980