Antecedents and purchase consequences of customer participation in small group brand communities
Top Cited Papers
- 31 March 2006
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 23 (1), 45-61
- https://doi.org/10.1016/j.ijresmar.2006.01.005
Abstract
No abstract availableKeywords
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