The relative incidence of positive and negative word of mouth: A multi-category study
- 30 June 2007
- journal article
- research article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 24 (2), 175-184
- https://doi.org/10.1016/j.ijresmar.2006.12.004
Abstract
No abstract availableKeywords
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