The diffusion of marketing science in the practitioners' community: opening the black box
- 1 July 2005
- journal article
- Published by Wiley in Applied Stochastic Models in Business and Industry
- Vol. 21 (4-5), 289-301
- https://doi.org/10.1002/asmb.553
Abstract
No abstract availableThis publication has 33 references indexed in Scilit:
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