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Modeling large data sets in marketing
Home
Publications
Modeling large data sets in marketing
Modeling large data sets in marketing
SB
S. Balasubramanian
S. Balasubramanian
SG
S. Gupta
S. Gupta
WK
W. Kamakura
W. Kamakura
MW
M. Wedel
M. Wedel
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1 November 1998
journal article
Published by
Wiley
in
Statistica Neerlandica
Vol. 52
(3)
,
303-323
https://doi.org/10.1111/1467-9574.00086
Abstract
No abstract available
Keywords
RESPONSE MODELS
SINGLE SOURCE DATA
CUSTOMER TRANSACTION DATA
Cited by 22 articles