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The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales
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The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales
The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales
GT
Gerard J. Tellis
Gerard J. Tellis
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1 November 1988
journal article
review article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 25
(4)
,
331
https://doi.org/10.2307/3172944
Abstract
No abstract available
Keywords
PRICE ELASTICITY
SALES
ECONOMETRIC MODELS
SELECTIVE DEMAND
ANALYSIS
META
Cited by 272 articles