Consumer response to retailer use of cause-related marketing: Is more fit better?
- 31 December 2007
- journal article
- Published by Elsevier BV in Journal of Retailing
- Vol. 83 (4), 437-445
- https://doi.org/10.1016/j.jretai.2007.03.006
Abstract
No abstract availableThis publication has 16 references indexed in Scilit:
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