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The Company and the Product: Corporate Associations and Consumer Product Responses
Home
Publications
The Company and the Product: Corporate Associations and Consumer Product Responses
The Company and the Product: Corporate Associations and Consumer Product Responses
TB
Tom J. Brown
Tom J. Brown
PD
Peter A. Dacin
Peter A. Dacin
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1 January 1997
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 61
(1)
,
68
https://doi.org/10.2307/1252190
Abstract
No abstract available
Cited by 1429 articles