The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
- 1 June 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (1), 146-153
- https://doi.org/10.1086/429606
Abstract
Building on past research, this article illustrates when a price-quality relationship holds in the presence of multiple extrinsic cues. When intrinsiKeywords
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