Transmitting signals to consumers for competitive advantage
- 31 August 1990
- journal article
- editorial
- Published by Elsevier BV in Business Horizons
- Vol. 33 (4), 58-66
- https://doi.org/10.1016/0007-6813(90)90059-k
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
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