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Price and Advertising Signals of Product Quality
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Price and Advertising Signals of Product Quality
Price and Advertising Signals of Product Quality
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Paul Milgrom
Paul Milgrom
JR
John Roberts
John Roberts
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1 August 1986
journal article
Published by
University of Chicago Press
in
Journal of Political Economy
Vol. 94
(4)
,
796-821
https://doi.org/10.1086/261408
Abstract
No abstract available
Cited by 1399 articles