Do Norms Matter in Marketing Relationships?
- 1 April 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 56 (2), 32-44
- https://doi.org/10.2307/1252040
Abstract
Transaction cost analysis is rapidly becoming an important theoretical paradigm in marketing. However, the accumulation of transaction cost studies has been acc...This publication has 15 references indexed in Scilit:
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