Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective
- 1 January 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4), 68-78
- https://doi.org/10.2307/1251400
Abstract
The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conc...This publication has 7 references indexed in Scilit:
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