Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
- 1 February 1990
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 27 (1), 24-36
- https://doi.org/10.2307/3172548
Abstract
Recent trends in industrial markets indicate that buyers and sellers are increasingly supplanting conventional "arm's length" arrangements with &q...This publication has 4 references indexed in Scilit:
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