Charitable organizations' storytelling influence on donors' emotions and intentions
- 1 July 2010
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 63 (7), 754-762
- https://doi.org/10.1016/j.jbusres.2009.05.013
Abstract
No abstract availableThis publication has 40 references indexed in Scilit:
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