Targeting and timing promotional activities: An agent-based model for the takeoff of new products
- 31 July 2007
- journal article
- research article
- Published by Elsevier BV in Journal of Business Research
- Vol. 60 (8), 826-835
- https://doi.org/10.1016/j.jbusres.2007.02.002
Abstract
No abstract availableThis publication has 29 references indexed in Scilit:
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