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Rolling out new products across country markets: An empirical study of causes of delays
Home
Publications
Rolling out new products across country markets: An empirical study of causes of delays
Rolling out new products across country markets: An empirical study of causes of delays
G Chryssochoidis
G Chryssochoidis
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31 January 1998
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 15
(1)
,
16-41
https://doi.org/10.1016/s0737-6782(97)00065-9
Abstract
No abstract available
Keywords
EMPIRICAL STUDY
Cited by 33 articles