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Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game
Home
Publications
Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game
Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game
RK
Robert E. Krider
Robert E. Krider
CW
Charles B. Weinberg
Charles B. Weinberg
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1 February 1998
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 35
(1)
https://doi.org/10.2307/3151926
Abstract
No abstract available
Keywords
COMPETITIVE DYNAMICS
MOTION PICTURE
NEW PRODUCTS
INTRODUCTION
PICTURE TIMING GAME
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