A meta-analysis of national brand and store brand cross-promotional price elasticities
- 1 October 1995
- journal article
- review article
- Published by Springer Science and Business Media LLC in Marketing Letters
- Vol. 6 (4), 275-286
- https://doi.org/10.1007/bf00996191
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- An Analysis of the Tradeoff between Advertising and Price DiscountingJournal of Marketing Research, 1991
- Price-Induced Patterns of CompetitionMarketing Science, 1989
- The Competitive Implications of Relevant-Set/Response AnalysisJournal of Marketing Research, 1989
- A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner DataMarketing Science, 1989
- The Relationship Between Market Characteristics and Promotional Price ElasticitiesMarketing Science, 1989
- Own Brands and the Cookware MarketEuropean Journal of Marketing, 1987
- How Advertising Affects Sales: Meta-Analysis of Econometric ResultsJournal of Marketing Research, 1984
- A Study of Marketing GeneralizationsJournal of Marketing, 1980
- The New World of Private BrandsCalifornia Management Review, 1966