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The Competitive Implications of Relevant-Set/Response Analysis
Home
Publications
The Competitive Implications of Relevant-Set/Response Analysis
The Competitive Implications of Relevant-Set/Response Analysis
John R. Hauser
John R. Hauser
BW
Birger Wernerfelt
Birger Wernerfelt
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1 November 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(4)
,
391
https://doi.org/10.2307/3172760
Abstract
No abstract available
Cited by 31 articles