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The New World of Private Brands
The New World of Private Brands
LS
Louis W. Stern
Louis W. Stern
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1 April 1966
journal article
research article
Published by
SAGE Publications
in
California Management Review
Vol. 8
(3)
,
43-50
https://doi.org/10.2307/41165683
Abstract
No abstract available
Cited by 18 articles