Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention
- 10 October 2019
- journal article
- research article
- Published by Elsevier BV in Journal of Retailing and Consumer Services
- Vol. 53, 101966
- https://doi.org/10.1016/j.jretconser.2019.101966
Abstract
No abstract availableKeywords
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