The Acceptability of Catalogs for Apparel Purchases

Abstract

Despite the growth of catalog shopping, little is known about the acceptability of mail order catalogs for apparel purchases. This study evaluated factors that contributed to the acceptability of catalog shopping for apparel among the sample of shoppers. Although it was expected that acceptability would be a function of selected demographic variables, results of an analysis of covariance test revealed no significant (p < .05) main effects for education, age, income, or sex. Significant (p <.05) interactions were found, however, among these demographic variables, functional motives, and catalog acceptability. The implications of this research are discussed.