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Perceived Risk in Mail-Order and Retail Store Buying
Home
Publications
Perceived Risk in Mail-Order and Retail Store Buying
Perceived Risk in Mail-Order and Retail Store Buying
HS
Homer E. Spence
Homer E. Spence
JE
James F. Engel
James F. Engel
RB
Roger D. Blackwell
Roger D. Blackwell
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1 August 1970
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 7
(3)
,
364
https://doi.org/10.2307/3150296
Abstract
No abstract available
Cited by 106 articles