Marketing-Based Strategies for Recruiting Business Students in the Next Century
- 9 October 1995
- journal article
- Published by Taylor & Francis Ltd in Marketing Education Review
- Vol. 5 (3), 69-79
- https://doi.org/10.1080/10528008.1995.11488519
Abstract
As business education looks toward the twenty-first century, numerous challenges await. In the face of declining enrollments, and a trend toward accountability, business schools exist in an increasingly threatening environment. However, the future is not completely bleak. The employment of professional marketing-based strategies targeted at students holds some promise for addressing the situation. The purpose of this study is to develop a conceptual framework of student recruitment and provide an initial exploratory analysis of this framework’s relevant elements.Keywords
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