Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
- 30 June 2011
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 28 (2), 145-154
- https://doi.org/10.1016/j.ijresmar.2011.02.001
Abstract
No abstract availableKeywords
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