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Consumer Preference Formation and Pioneering Advantage
Home
Publications
Consumer Preference Formation and Pioneering Advantage
Consumer Preference Formation and Pioneering Advantage
GC
Gregory S. Carpenter
Gregory S. Carpenter
KN
Kent Nakamoto
Kent Nakamoto
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1 August 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(3)
,
285
https://doi.org/10.2307/3172901
Abstract
No abstract available
Cited by 418 articles