Managing Relations Between R&D and Marketing in New Product Development Projects
- 1 March 1988
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 5 (1), 6-19
- https://doi.org/10.1111/1540-5885.510006
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- The R&D‐Marketing Interface in High‐Technology FirmsJournal of Product Innovation Management, 1985