The R&D‐Marketing Interface in High‐Technology Firms
- 1 March 1985
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 2 (1), 12-24
- https://doi.org/10.1111/1540-5885.210012
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- A systems approach for developing high technology productsIndustrial Marketing Management, 1982
- New Product Scenarios: Prospects for SuccessJournal of Marketing, 1981
- The Management of Innovation in Japan: Seven Forces That Make the DifferenceResearch Management, 1980
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Isolation of R&D from Corporate ManagementResearch Management, 1973