The Different Roles of Product Appearance in Consumer Choice*
Top Cited Papers
- 22 December 2004
- journal article
- research article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 22 (1), 63-81
- https://doi.org/10.1111/j.0737-6782.2005.00103.x
Abstract
No abstract availableThis publication has 36 references indexed in Scilit:
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