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Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Home
Publications
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
MH
Morris B. Holbrook
Morris B. Holbrook
WM
William L. Moore
William L. Moore
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1 June 1981
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 8
(1)
,
103
https://doi.org/10.1086/208846
Abstract
No abstract available
Cited by 177 articles