Graphic Canadian Cigarette Warning Labels and Adverse Outcomes: Evidence from Canadian Smokers
- 1 August 2004
- journal article
- research article
- Published by American Public Health Association in American Journal of Public Health
- Vol. 94 (8), 1442-1445
- https://doi.org/10.2105/ajph.94.8.1442
Abstract
Objectives. We assessed the impact of graphic Canadian cigarette warning labels. Methods. We used a longitudinal telephone survey of 616 adult smokers. Results. Approximately one fifth of participants reported smoking less as a result of the labels; only 1% reported smoking more. Although participants reported negative emotional responses to the warnings including fear (44%) and disgust (58%), smokers who reported greater negative emotion were more likely to have quit, attempted to quit, or reduced their smoking 3 months later. Participants who attempted to avoid the warnings (30%) were no less likely to think about the warnings or engage in cessation behavior at follow-up. Conclusions. Policymakers should not be reluctant to introduce vivid or graphic warnings for fear of adverse outcomes.Keywords
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