A taxonomy of relationship approaches during product development in technology-based, industrial markets
- 1 September 1999
- journal article
- conference paper
- Published by Wiley in Journal of Product Innovation Management
- Vol. 16 (5), 469-482
- https://doi.org/10.1016/s0737-6782(99)00011-9
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
- National Culture and New Product Development: An Integrative ReviewJournal of Marketing, 1996
- Market Orientation and the Learning OrganizationJournal of Marketing, 1995
- Conducting Interorganizational Research Using Key InformantsThe Academy of Management Journal, 1993
- Marketing's Limited Role in New Product Development in One Computer Systems FirmJournal of Marketing Research, 1993
- The Changing Role of Marketing in the CorporationJournal of Marketing, 1992
- Interfirm Adaptation in Business RelationshipsJournal of Marketing, 1991
- Managing the introduction of new process technology: International differences in a multi-plant networkResearch Policy, 1991
- Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier RelationshipsJournal of Marketing Research, 1990
- On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 1988
- The Environment of Marketing Channel Dyads: A Framework for Comparative AnalysisJournal of Marketing, 1983