Quantitative models for direct marketing: A review from systems perspective
- 16 May 2009
- journal article
- review article
- Published by Elsevier BV in European Journal of Operational Research
- Vol. 195 (1), 1-16
- https://doi.org/10.1016/j.ejor.2008.04.006
Abstract
No abstract availableThis publication has 65 references indexed in Scilit:
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