Investigating the Influence of Welcome Center Information on Travel Behavior

Abstract

Welcome centers have long been recognized as an important part of the tourism promotional mix. However, little is known about the degree to which information provided at welcome centers actually influences visitor behavior. This study examined this issue and found that information provided at welcome centers influences travel behavior but the extent of impact depends largely upon the nature of the trip to the area. A number of managerial implications are discussed based upon the results of the study.