The Planning Horizons and Sources of Information Used by Pleasure Vacationers

Abstract

This study examined differences in vacationers' planning horizons and related them to the purpose of the trip and the length of the trip in terms of mileage and stay. Purposes included desire for excitement, desire for relaxation, and desire for a well-planned trip. These differences were then related to respondents' use of information sources, including print media, broadcast media, consultants, and destination-specific literature.