Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
- 1 November 2014
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 67 (11), 2324-2336
- https://doi.org/10.1016/j.jbusres.2014.06.020
Abstract
No abstract availableKeywords
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